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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
Do you NEED to spend money to grow an audience?
no
yes
2
On YouTube, what factor is more highly rated?
watch time
number of followers
number of comments
3
In this context, what is a ‘lead'?
an influencer
a booking agent
a potential new fan
a record label
4
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
5
Which of the following DO change and evolve over time?
tactics
strategies/principles
6
As an artist/DJ/producer, what type of email works best?
a carefully constructed, professional message
a personal message
7
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 3s, YouTube 3s
8
Which platform is easiest to run A-B tests on?
Facebook
YouTube
Email marketing
Instagram
9
What should you do when approaching an artist to do a collab?
approach with some ideas/WIPs
discuss how you plan on splitting royalties
always approach their manager, NOT the artist directly
10
Social proof makes you look more ... ?
musical
established
likeable
11
Do you NEED to repost all content to every platform?
no
yes
the experts all have different opinions
12
What famous phrase did Multiplier use?
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
13
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
14
On which platform is the follow/unfollow strategy DEFINITELY banned?
Twitter
Instagram
SoundCloud
15
When should you do content marketing?
sometimes, not too much
with every social media post
usually
every Sunday
16
When looking for influencers, what should you analyse?
historically influential people
how listeners are consuming music today
17
What is the primary benefit of clearly defining your ‘product'?
focus
makes it easier to write marketing copy
18
What type of fan connection does this 1000 true fans model require?
shallow
deep
19
How many platforms should you work on?
two or three
only one
all of them
the experts all have different opinions
20
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
21
Why do the algorithms reward a good start?
no reason, it's a bug in the algorithms you can exploit
it indicates the content is probably good
22
Roughly what is Dunbar's number?
150
1500
15000
15
23
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
24
Is it generally ok to use stock images/artwork?
yes
no
25
What is the survivorship bias?
the fact most ‘big' artists are over 30
the fact we only see successful content
Social Media 101
Strategies & Tactics for Artists and DJs
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